Discovery Launches Online Channel TestTube
Discovery has launched TestTube, a new channel that will only be available online.
The channel, which was produced in partnership with Revision3, is a digital video network that was designed to “ignite online audiences who are incurably curious about the world around them,” Broadband TV News reports.
There are already 15 short series available at launch, while more are in development.
“Discovery is in the business of igniting curiosity – from on-air to on-line – and for all types of audiences,” said JB Perrette, chief digital officer for Discovery Communications.
He said that this is simply another step in the company’s mission to be the number one nonfiction video and media company on all screens.
According to him, they’ve doubled the original online video output this year.
TestTube will host new series of DNews and a brand new show called Distort. MyBusters’ co-host Tory Belleci will also star in a new series that launches this summer, called Blow it Up.
Via: Discovery Launches Online Channel TestTube